Thinking

Perspectives, insights, and research

From the Scholarly Kitchen

Neither Fish Nor Fowl: Journal Publishing and the University Press

University presses are not well positioned to thrive in journal publishing because they have not adopted any of the business strategies that are necessary, given market dynamics, for success. In this transcript of Michael Clarke's talk at the 2016 AAUP Annual Meeting, he discusses what these strategies are and why university presses have struggled to adopt them.
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A mural at a drinking water facility in The Hague based on a drawing by M. C. Escher. Photo by Kees de Vos via Flickr.

Presentations

Video: Using Content Marketing to Engage Members and Grow Your Organization

The challenge for associations is not developing content, but rather connecting members – and prospective members – with content that matters to them. By understanding the information needs of different segments, and establishing flexible content practices and systems, content can be targeted to those needs. These case studies from two leading associations show how to deploy content strategically to extend into new member categories and deepen engagement and awareness with existing members.
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From the Scholarly Kitchen

Scholarly Kitchen Podcast: Ivan Oransky and Retraction Watch

Retractions of scientific papers have been growing in number. At the same time, there is a heightened awareness of retractions in the media, among journal editors and publishers, and among researchers themselves. This awareness is, in part, due to the effort of Retraction Watch, a journalism initiative started in 2010 by Ivan Oransky and Adam Marcus that reports on retractions and the stories behind them.
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Scholarly Kitchen Podcast

From the Scholarly Kitchen

The Changing Nature of Scale in STM and Scholarly Publishing

Smaller independent and society publishers are finding it increasingly difficult to compete with the economies of scale around production, technology, and (most important) institutional sales that can be brought to bear by a large publisher. If you are a society that has been self-publishing for many decades, such effects may appear as only a recent headwind in a long publishing tradition. This headwind, however, is most likely not a temporary zephyr but rather a permanent fixture of the STM and scholarly publishing landscape, and one that will only increase in intensity.
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Presentations

Where to Find Growth in a Crowded Market?

Where will growth in STM and scholarly publishing come from? The growth strategies of the past two decades appear to be nearing, if not a peak, at least a plateau. Site licensing and global expansion have driven growth for nearly two decades, but we have reached a point where these strategies will at best offer incremental growth in the decade to come. In this presentation we explore new strategies for growth in the current flat landscape of today’s STM and scholarly publishing market.
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Where to find growth in a crowded market

Articles

How Smart Is Your Content?

Scholarly publishers – especially those in the STM fields – are increasingly enriching their content with an array of metadata with the aim of ensuring that content is distributed broadly, adaptable for multiple purposes, and rendered interoperable with other relevant content. The options available continue to grow, and the value added to content grows as well. Semantic enrichment is an additional class of metadata that further improves the utility, discovery, and interoperability of content.
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From the Scholarly Kitchen

Peak Subscription

Since the late 1990s there have been two drivers of growth in STM and scholarly publishing: site licensing and global expansion. As successful as these activities have been, we appear to be nearing if not a peak, at least a plateau. So the question is, where is the growth going to come from?
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Presentations

From Search to Surface: Digital Strategy and the Professional Association

The websites and online resources of professional associations are too often designed around the organizational structure of the association itself, instead of the information seeking behavior and workflows of their members. What are some strategies associations might consider that put the needs of their members and other users first?
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From the Scholarly Kitchen

Data Detectives: Investigating What is, and What is Not, Measured

Organizations are using more data than ever before to inform decision making yet challenges remain in interpreting it. Perhaps the most daunting challenge is in understanding the limitations of the dataset: What is being measured and, just as importantly, what is not being measured? What inferences and conclusions can be drawn and what is mere conjecture? Where are the bricks and mortar solid and where does the foundation give way beneath our feet?
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From the Scholarly Kitchen

The End of an Era for Academia.edu and Other Academic Networks?

The Chronicle of Higher Education reports that Elsevier has issued a sweeping series of Digital Millennium Copyright Act (DMCA) take down notices regarding Elsevier-published content to Academia.edu, a file-sharing network for researchers and other academics. Is this a footnote or the end of a chapter in the annals of digital science publishing?
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Academia.edu screenshot