Fostering innovation.
Providing insight.
Finding growth.
Clarke & Company is a management consulting firm working with organizations that create, curate, and disseminate professional and scholarly information. Our work concentrates in scientific, technical, and medical (STM) fields.
  • Case Study

    American College of Cardiology

    JACC was in transition. Its revered editor-in-chief was preparing to step down, and its long-serving publisher was likewise readying for retirement. The ACC decided to pause and survey the competitive landscape for JACC, assess its position in the marketplace, and recalibrate its strategy. Their aim was to develop a new strategic roadmap that would not only chart the direction of JACC but would also inform the candidate search process.
    Read More
    Home-Case-ACCLogo
  • From the Scholarly Kitchen

    The Changing Nature of Scale in STM and Scholarly Publishing

    Smaller independent and society publishers are finding it increasingly difficult to compete with the economies of scale around production, technology, and (most important) institutional sales that can be brought to bear by a large publisher. If you are a society that has been self-publishing for many decades, such effects may appear as only a recent headwind in a long publishing tradition. This headwind, however, is most likely not a temporary zephyr but rather a permanent fixture of the STM and scholarly publishing landscape, and one that will only increase in intensity.

    Read More
    Horizontal vs vertical scale. Photo by Michael Clarke, all rights reserved.
  • Presentations

    Where to Find Growth in a Crowded Market?

    Where will growth in STM and scholarly publishing come from? The growth strategies of the past two decades appear to be nearing, if not a peak, at least a plateau. Site licensing and global expansion have driven growth for nearly two decades, but we have reached a point where these strategies will at best offer incremental growth in the decade to come. In this presentation we explore new strategies for growth in the current flat landscape of today’s STM and scholarly publishing market.

    Read More
    Where to find growth in a crowded market
  • Articles

    How Smart Is Your Content?

    Scholarly publishers – especially those in the STM fields – are increasingly enriching their content with an array of metadata with the aim of ensuring that content is distributed broadly, adaptable for multiple purposes, and rendered interoperable with other relevant content. The options available continue to grow, and the value added to content grows as well. Semantic enrichment is an additional class of metadata that further improves the utility, discovery, and interoperability of content.

    Read More
    Figure1
  • From the Scholarly Kitchen

    Peak Subscription

    Since the late 1990s there have been two drivers of growth in STM and scholarly publishing: site licensing and global expansion. As successful as these activities have been, we appear to be nearing if not a peak, at least a plateau. So the question is, where is the growth going to come from?

    Read More
    Home-Thinking-PeakSubscription
  • Presentations

    From Search to Surface: Digital Strategy and the Professional Association

    The websites and online resources of professional associations are too often designed around the organizational structure of the association itself, instead of the information seeking behavior and workflows of their members. What are some strategies associations might consider that put the needs of their members and other users first?

    Read More
    topic + format flows
  • From the Scholarly Kitchen

    Data Detectives: Investigating What is, and What is Not, Measured

    Organizations are using more data than ever before to inform decision making yet challenges remain in interpreting it. Perhaps the most daunting challenge is in understanding the limitations of the dataset: What is being measured and, just as importantly, what is not being measured? What inferences and conclusions can be drawn and what is mere conjecture? Where are the bricks and mortar solid and where does the foundation give way beneath our feet?

    Read More
    Nielsen Television Diary. Photo by Michael Clarke.
  • From the Scholarly Kitchen

    The End of an Era for Academia.edu and Other Academic Networks?

    The Chronicle of Higher Education reports that Elsevier has issued a sweeping series of Digital Millennium Copyright Act (DMCA) take down notices regarding Elsevier-published content to Academia.edu, a file-sharing network for researchers and other academics. Is this a footnote or the end of a chapter in the annals of digital science publishing?

    Read More
    Academia.edu screenshot